SIGNATURE SERVICE
Website Makeover — Design & SEO
Let's take your website from existing to converting with our signature Website Makeover. Our comprehensive website audit identifies what’s working and what needs optimization. Then we’ll craft a custom SEO, content, and design strategy to revamp your website from the ground up.
Website audit and optimization
DOES THIS SOUND LIKE YOU?
✓ Your website exists, but it’s outdated and challenging to update
✓ You haven’t updated your website content and it no longer represents your brand
✓ You’d like to increase your sales with UX optimization and SEO
✓ You’d like to get leads and sales at all hours of the day
✓ You want to migrate to Squarespace (from Wix, WordPress, etc., or Squarespace 7.0)
About our Website Makeover
We believe that every website should be beautiful and reflect your brand — but it should also have a foundation of SEO best practices so your products and/or services reach your target audience so they convert.
Our founder Lindsay is a marketing consultant and SEO expert on a mission to help startups, growing brands, and entrepreneurs increase their revenue through search engine optimization and website design. If you have an existing website (no matter the condition), the Website Makeover will redesign and optimize your website so it’s functional, gorgeous, on brand, and actually making you money.
Our process includes competitor analysis, keyword research, and creation of core SEO elements to elevate your site's visibility on Google and increase your ranking. Your website will receive a complete transformation in design, user experience, customer journey, and SEO, with the goal of boosting monthly conversions.
If your website is lacking organic traffic and sales, it’s time for a makeover with The Happy Marketing Co. Combining modern design with SEO best practices, we'll refresh your site while driving revenue. Let's elevate your website's appeal and profitability together.
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A typical website makeover will include:
Performance, SEO, design, and content audit
Custom strategy and SEO roadmap for five core pages
Content edits to integrate targeted keywords and improve UX
One (1) hour of website design edits and additions to accommodate optimizations
Implementation of navigation recommendations
Development of core SEO elements (metadata), including page titles, URLs, meta descriptions, and page headers (H1 and H2)
Keyword list to use in blog posts, social media posts, etc.
Resize, rename, and add alt tags for up to 20 images
One round of content and design edits
One final, recorded 60-minute call to review edits
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Your website exists, but it’s outdated and isn’t converting
You want your website design to match your modern, aligned brand (and it doesn’t right now)
You want to migrate your website from Wix, WordPress, etc, or you have Squarespace 7.0
You’d like to increase your brand awareness and sales overall
You’d like to get leads and sales at all hours of the day
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We have a formula for editing and optimizing websites that can perform well in search results, but we cannot guarantee any results due to Google and other search engines having an algorithm of their own.
Plus, every business has their own competition, branding, content, etc.
So no, results are not guaranteed. However, we do our best to design your website with SEO at the forefront to help you get you results, as well as give you recommendations on how to maintain your website with content that can support SEO.
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The Website Makeover starts at $3,000.
The price will increase for additional pages (beyond the 5 included). We can also expedite the process to five business days for an additional fee.
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Because we are redesigning website and optimizing with SEO best practices, which takes many hours, we do not offer refunds. In the onboarding process, we get a feel for your brand, voice, and vision, and you are reviewing every step of the project before anything is live.
When it comes to SEO, search engine algorithms and your competition are out of our control, so we cannot provide refunds whatsoever. We do provide a contract with terms before we start this service, which includes additional information.
The Happy Marketing Co. does not offer refunds on any of our services or digital products.
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You’ll get a beautifully updated, branded website that is specifically optimized to bring in organic traffic and convert your leads.
Depending on how many pages are required to edit and how quickly we get content, images, and a confirmed sitemap…
The Website Makeover takes anywhere from 1-4 weeks (a one-week turnaround requires a fee to expedite).
Our 4-step Website Makeover process
I: ONBOARDING
After a discovery call, we send our onboarding questionnaire to fully understand your business, target audience, and brand. This will help us customize your new content and design to YOUR brand, while ensuring we’re getting your business in front of the right audience for your business.
III: CONTENT + DESIGN
Once the audit is complete, the real work begins! We’ll extract your existing content edit it, and write new content with our strategy and designated keywords. Once approved, we’ll incorporate this new content, your metadata, and design optimizations into your website.
II: PERFORMANCE + SEO AUDIT
This is the core aspect of the Website Makeover where we audit your website’s performance, design, Google ranking, keywords, and content. These insights will give us an idea of your current landscape and help us build the strategy to increase your organic traffic and conversions.
IV: REVIEW + LAUNCH
At this phase in the journey, your website will have its new content and design ready for approval. We’ll walk you through the updates, ensuring they represent your brand and will speak to your audience. Once everything is finished, we’ll resubmit your website to Google to crawl it.
