Frequently Asked Questions

Questions about our website and SEO services? Trying to decide between the Website and SEO Audit and Website Strategy Session? Want to learn more about SEO? Find answers below! If you have any additional questions, send us an email.

FAQs — Website Makeover

  • A typical website makeover will include:

    • Performance, SEO, design, and content audit

    • Custom strategy and SEO roadmap for five core pages

    • Content edits to integrate targeted keywords and improve UX

    • One (1) hour of website design edits and additions to accommodate optimizations

    • Implementation of navigation recommendations

    • Development of core SEO elements (metadata), including page titles, URLs, meta descriptions, and page headers (H1 and H2)

    • Keyword list to use in blog posts, social media posts, etc.

    • Resize, rename, and add alt tags for up to 20 images

    • One round of content and design edits

    • One final, recorded 60-minute call to review edits

    • Your website exists, but it’s outdated and isn’t converting

    • You want your website design to match your modern, aligned brand (and it doesn’t right now)

    • You want to migrate your website from Wix, WordPress, etc, or you have Squarespace 7.0

    • You’d like to increase your brand awareness and sales overall

    • You’d like to get leads and sales at all hours of the day

  • We have a formula for editing and optimizing websites that can perform well in search results, but we cannot guarantee any results due to Google and other search engines having an algorithm of their own.

    Plus, every business has their own competition, branding, content, etc.

    So no, results are not guaranteed. However, we do our best to design your website with SEO at the forefront to help you get you results, as well as give you recommendations on how to maintain your website with content that can support SEO.

  • The Website Makeover starts at $3,000.

    The price will increase for additional pages (beyond the 5 included). We can also expedite the process to five business days for an additional fee.

  • Because we are redesigning website and optimizing with SEO best practices, which takes many hours, we do not offer refunds. In the onboarding process, we get a feel for your brand, voice, and vision, and you are reviewing every step of the project before anything is live.

    When it comes to SEO, search engine algorithms and your competition are out of our control, so we cannot provide refunds whatsoever. We do provide a contract with terms before we start this service, which includes additional information.

    The Happy Marketing Co. does not offer refunds on any of our services or digital products.

  • You’ll get a beautifully updated, branded website that is specifically optimized to bring in organic traffic and convert your leads.

    Depending on how many pages are required to edit and how quickly we get content, images, and a confirmed sitemap…

    The Website Makeover takes anywhere from 1-4 weeks (a one-week turnaround requires a fee to expedite).

  • Learn more about our signature Website Makeover.

FAQs — SEO & Website Strategy Session

  • Each website strategy session can be customized, depending on your goals and questions. This is typically what we work through together:

    1. Walk through each main page of your site and discuss how to optimize to increase traffic and conversions

    2. Look at your metadata and optimize it on the spot

    3. Review your website performance

    4. Connect your Google Analytics

    5. Answer your SEO, website, and overall marketing questions

    6. Google Analytics setup (for better performance review)

    7. Plus, you’ll get the recording and our notes to continue the website optimizations and implement them!

  • A website can be an incredibly powerful marketing tool once your website and its content are optimized for SEO. If you aren’t sure what your website needs to improve its organic traffic and conversions, this strategy session is a great first start.

    This is also for you if:

    • You aren’t ready for the full website and SEO audit

    • You have a lot of questions about your existing website

    • You want to strategize a new website

    • You want to create a blog and need strategies and topic ideas

    • You’ve had some SEO work done, but it’s been a while and you want a refresh

  • There are many ways we can improve a website for SEO, traffic, and conversions — but we cannot guarantee results due to Google and other search engines having an algorithm of their own.

    Plus, every business has their own competition, content, metadata, etc.

    So no, results are not guaranteed. However, we do our best to give you answers about your website, provide recommendations, and help you make optimizations during the 90 minutes.

  • The Website & SEO Strategy Session is a great first start on your SEO journey, or it can be a great follow-up after design and SEO work is completed.

    These two service are not the same, though. The Website & SEO Audit takes about 1-2 weeks, thorough keyword research, and our expertise analyzing the website.

    The Website & SEO Strategy Session is a one-time, 90-minute call — no work outside of these 90 minutes is conducted.

    So, no — this service does not replace the Website & SEO Audit service.

  • For some clients, we will recommend the Website & SEO Audit following this Website & SEO Strategy Session, as some websites need more work than others.

    If we do recommend this and you want to move forward, you can get the cost of the Website & SEO Strategy Session deducted from the Audit — as long as it’s within 14 days following the completion of the Strategy Session.

  • Learn more about our Website Strategy Session.

FAQs — New Website Design

  • Every website project is unique. Whether you are a service provider or e-comm business owner, we’ll talk through your offerings before quoting you to ensure we’re capturing all the required amount of pages and layouts.

    A typical website project will include:

    1. Custom sitemap to bring your vision and products to life

    2. Individual pages for your products and/or services

    3. Homepage, About page, Contact page, etc. so your audience can learn more and connect

    4. An FAQs page to use targeted keywords while answering your audience’s questions

    5. A blog page and blog template — suggested for SEO

    6. Connecting your Google Analytics account

    7. One recorded video with tips for maintaining your website

    • You’re mostly using social media and email marketing

    • You’re only using a Stan Store or landing page — but not a full website

    • If you have a website, it’s outdated and challenging to update

    • You’d like to reach an even broader audience utilizing Google Search

    • You’d like to get leads and sales at all hours of the day

  • We have a formula for building a beautiful website that can perform well in search results, but we cannot guarantee any results due to Google and other search engines having an algorithm of their own.

    Plus, every business has their own competition, branding, content, etc.

    So no, results are not guaranteed. However, we do our best to design your website with SEO at the forefront to help you get you results, as well as give you recommendations on how to maintain your website with content that can support SEO.

  • Because we are designing and launching your website, which takes many hours, we do not offer refunds. In the onboarding process, we get a feel for your brand, voice, and vision, and you are reviewing every step of the project before anything is live.

    When it comes to SEO, search engine algorithms and your competition are out of our control, so we cannot provide refunds whatsoever. We do provide a contract with terms before we start this service, which includes additional information.

    We do not offer refunds on any of our services or digital products.

  • Book a call to discuss a custom Squarespace website with SEO.