SEO Workshop & Training for Teams

If you’re an agency, corporation, or small business looking to offer SEO for clients or optimize your own website(s), this workshop is a great way to kickstart your team’s knowledge of SEO and how to start implementing right away.

SEO best practices and how to implement

The SEO Workshop and Training for Teams is a custom 90-minute session for agencies, marketers, and small businesses. Your team members will learn the basics of SEO and how it impacts the design and messaging of your website, as well as websites and content you are creating for clients.

About — SEO Workshop & Training

Search engine optimization (SEO) is complex. Because of this, many clients and businesses focus their efforts on social media and email marketing, neglecting their website that merely exists rather than converts. At The Happy Marketing Co., we empower our clients with SEO education, website audits, and strategies to increase website traffic and conversions.

Now we’re helping agencies, corporations, and small businesses learn about SEO and how to not only implement best practices in their own websites but to offer SEO solutions to their clients.

Whether you’re a website designer, copywriter, marketing consultant, or business owner, the SEO Workshop & Training will empower you with the basics of SEO, the education on its power, and how to use SEO principles for your clients and business.

Meet Lindsay, SEO expert + marketing consultant

Lindsay is an award-winning, strategic marketing leader with 15+ years of experience in content development, SEO, and marketing operations. She's worked in beauty & fashion, health & wellness, higher education, mental healthcare, and for digital agencies.

Lindsay is data driven, meaning her recommendations and optimizations are intentionally based on past performance, market trends, and audience insights.

A few of my favorite things...

✓ My two doodles, Nelly + Izzy

✓ Hiking in the mountains >> then cocktails on a patio

✓ Trying new things — like starting my podcast (!)

✓ Concerts at Red Rocks Amphitheater

What’s typically included in the training:

  • Introduction of SEO and data around its success

  • Overview of what areas of a website need to be optimized, including metadata, user experience, and content

  • How to research an audience and find keywords to target them

  • Writing content for SEO — both technical and humanistic

  • Utilizing AI for blogs and website content

  • Q&A about SEO and website best practices

  • Plus, you’ll get a recording of the training for your team

We are also able to customize this SEO training for your team.

 FAQs — Website Strategy Session

  • The cost for this SEO training is $750. That includes 90 intentional minutes with you and your team, along with the training recording.

    • Introduction of SEO and data around its success

    • Overview of what areas of a website need to be optimized, including metadata, user experience, and content

    • How to research an audience and find keywords to target them

    • Writing content for SEO — both technical and humanistic

    • Utilizing AI for blogs and website content

    • Q&A about SEO and website best practices

    • Plus, you’ll get a recording of the training for your team

    We are also able to customize this SEO training for your team.

  • You and your team will learn so much about SEO — but we cannot guarantee results due to Google and other search engines having an algorithm of their own.

    Plus, every business has their own competition, content, metadata, etc.

    So, no, results are not guaranteed. However, we do our best to teach you the best practices, provide recommendations, and help you become knowledgeable in SEO within the allotted 90 minutes.

  • The Website & SEO Strategy Session is a great first start on your SEO journey, or it can be a great follow-up after design and SEO work is completed.

    These two service are not the same, though. The Website & SEO Audit takes about 1-2 weeks, thorough keyword research, and our expertise analyzing the website.

    The Website & SEO Strategy Session is a one-time, 90-minute call — no work outside of these 90 minutes is conducted.

    So, no — this service does not replace the Website & SEO Audit service.

  • Because search engine algorithms and your competition are out of our control, we cannot provide refunds whatsoever.

    During this time together, we have recommendations on the education and best practices that will help your team, but we are open to what you’d like to learn as well.

    We do not offer refunds on any of our services or digital products.

  • This workshop is intended to be a virtual training. If you’re interested in having us host an in-person SEO training, please contact us here to set that up!

Not sure what your team needs?

Testimonials

  • "It was important to choose someone with a lot of experience and results getting our site in the top pages of Google. I've had several websites ... and working with Lindsay was easy as she really knows what she's doing... I highly recommend working with The Happy Marketing Co."

    Kristine Munro, ILLUME Collective

  • "Lindsay at The Happy Marketing Co. gave my website the attention it needed. I am forever grateful to Lindsay for bringing my vision to life. With her rebuilding my site I feel it has added value to my business as well as a confidence boost within myself and that is hard to find."

    Kass Gomez, Inspired Warrior Project

  • "Working with Lindsay at The Happy Marketing was one of the smoothest experiences I've ever had. Lindsay sticks to deadlines and is committed to helping you find answers to all your questions; whether she has then or has to search for it. She is well organized and a great communicator."

    Salwa Owens, Designer + Dance Alchemist