What can a marketing consultant do for your business?

Let’s do a quick marketing check in… Is your revenue increasing month over month? Is your audience growing via social media? Is your email list growing?

If you said no to any of these questions, it’s time to partner with a marketing consultant that will audit your current marketing, build a custom marketing strategy to optimize, and even implement what needs to be done to scale your business.

What can a marketing consultant do for your business? Read on below.

Audit your current marketing strategy and channels

If your sales aren’t growing consistently, if your audience has stopped growing, and if you feel little stuck or lost with your campaigns, your business definitely needs a marketing audit. This is a great way for someone on the outside to come in and look at your performance, learn about your audience, assess which channels you’re using to market your business, etc.

In a marketing audit performed by Lindsay of The Happy Marketing Co., we will also look at your competitors to see what you’re dealing with in terms of competition. We also want to analyze any high performance phases to see where sales have dropped.

View all marketing audit options.

Build a custom marketing strategy

After performing an audit of all your marketing and competitors, you need a strategy to take what you’re doing to the next level. Marketing is constantly evolving, so that’s why we want to build an entirely new strategy to lay the foundation for growth.

Depending on which marketing audit you select from above, we will take a look at your social media, email marketing, and your website. Once we have an idea of what’s working and what’s not working, we’ll integrate the successful aspects of your current marketing initiatives into the strategy, along with creative and intentional optimizations for each channel. We’ll also include a list of new campaign ideas that you can use throughout the year and replicate when you’re ready.

Implement marketing optimizations

If you have a marketing team, we will deliver the recommendations for your team to execute. But we also know that if you’re a small business, you might not have a team with experience in SEO, website, email marketing, and social — that’s pretty typical! That’s why we offer the option to have us execute the work.

If you want us to implement the marketing recommendations for you, we’ll discuss pricing, timeline, and options during the discovery call. We will build out the tasks needed to implement your new marketing strategies and work with you on content edits, design, and the launch checklist — depending on which channel we are optimizing.

If you want committed, ongoing hours with The Happy Marketing Co., we also offer a Fractional CMO program!

Launch new marketing channels

Sometimes when you’re in the zone with your own business, it’s hard to recognize what isn’t working and what can be created to reach an even bigger audience. When we perform an audit of your marketing and develop the strategy, we may also recommend new marketing channels.

For example, if you don’t have email drip campaigns (automated emails after an action is taken by your customer), this is something we’ll likely recommend. Another example might be creating a Pinterest account if the research shows that your product and niche could serve that audience.

Develop a roadmap for a product or service launch

If you’re preparing to launch a new product and/or service, it’s a great time to work with a marketing consultant! As a small, growing business owner (and/or CEO), we know you’re busy! To ensure a successful launch, we build a custom roadmap with every task needed to plan ahead, build, and launch to your audience.

This can either be separate than a marketing audit and strategy package, or it can be in addition to one at a discounted rate.

Contact us to learn more about a product launch strategy for your business.

Confirm your strategy as a whole

Is the marketing you’re running successful? Are your emails set up correctly? Is your website optimized for organic search? Are you talking to your ideal audience on social media? Working with us is a great way to see if what you’re doing directly contributes to sales, or if it’s wasting your time and resources.

Partner with you to scale

The final thing we want you to know about working with a marketing consultant is that we are truly your dedicated partner for growth! Running a business is exciting, sometimes stressful, but a reflection of your hard work.

Our job is to take the stress out of marketing so you can focus on growth. We’re here to help you get set up for success with a strategic marketing plan, as well as streamline your operations if needed.

Ready to learn more? Submit a discovery form so we can learn more about your business, then you’ll be prompted to book a FREE discovery call.